The Funnel

Letís Talk Strategy

In 1989, Caleb Project staff came up with a picture of mission mobilization that visualizes mobilization as a funnel, where a broad audience is exposed to a broad range of information on one end, and after narrowing down their focus, a smaller group emerges at the other end, strategically engaged in the cause.

The funnel concept illustrates the fact that different people need different types of help at different points along the way. Introductory information about the Biblical basis for missions and the exciting things God is doing in the world is what people need on the wide end of the funnel, but once a person becomes committed to a particular aspect of missions, they need much more personal encouragement, and they are looking for much more specific and technical information. At Caleb Project, we are committed to helping move Christians through these stages so they will become committed and strategically involved in spreading the Gospel of Jesus Christ to the least-evangelized people in the world. We have developed several different tools and programs with this goal in mind (see diagram).

 Caleb Project Resources

It was always an adventure working with the 70 other staff at Caleb Project, each of whom focused on developing resources to address the needs of Christians at different points along the funnel. When we first joined Caleb Project in 1992, we worked more on the wide end of the funnel doing skits and student mobilization, but over the following 9 years, I focused increasingly on the narrow end of the funnel through lecturing on missions in local Perspectives courses, mobilizing specifically for an unreached people group, and developing the Mission Mobilizers network and E-zine to equip missions leadership.


Nate and Paula Wilson